



BARON FILOU EXPANDS: OUR FIRST STORE IN SAUDI ARABIA
Big news, Filou fam! We’re taking Baron Filou to new heights—and new destinations. Our first store in Saudi Arabia is officially on the way, bringing our signature style, premium fashion, and Filou’s unmistakable attitude to Riyadh!
THE FILOU EXPERIENCE, NOW IN RIYADH
We’re setting up shop in the vibrant Al Yasmin Area of Riyadh, with a 160 SQM flagship store designed to deliver the ultimate Baron Filou experience. Think exclusive collections, stylish designs, and, of course, that iconic Filou vibe you all know and love.

A CAFÉ CONCEPT WITH A TWIST
To make this store even more special, we’re adding a little something extra—a premium coffee and sweets selection! Imagine shopping for your favorite Filou hoodies and tees while sipping on a top-notch espresso or indulging in delicious sweets. We’re currently finalizing our menu, and trust us, it’s going to be chef’s kiss perfection. 🍰☕
MARK YOUR CALENDARS
The soft opening is set for March 15, 2025, and we’re gearing up for an unforgettable launch. Influencers, trendsetters, and fashion lovers—get ready to be part of something big! We’ve already started reaching out to key influencers, so expect to see some familiar faces rocking Filou in Riyadh soon.

BEHIND THE SCENES: THE FINAL TOUCHES
We’re in full prep mode, from interior design to marketing plans, ensuring every detail is on point. The construction is nearly complete, and our team is putting together the finishing touches for the perfect Filou experience.
STAY TUNED!
We’ll be sharing more updates, sneak peeks, and exclusive first looks in the coming weeks. Follow us on social media and keep an eye out for the official grand opening announcement. Riyadh, get ready—Filou is coming in style! 🔥🇸🇦
📍 Check out the store location here: Google Maps
